River Saint Joe
Product, Process, People, Place
River Saint Joe (RSJ), brewery, restaurant, and venue, located on Flatwater Farms, an organic farm that grows their hops and provides produce for their farm-to-table menu, was set to have their grand opening in March of 2020. While it looked different than originally planned, River Saint Joe was able to demonstrate trademark flexibility to adjust and respond to the ever-changing regulations. By April 2020, RSJ opened to the public by offering online ordering and curbside pick-up and introduced Buchanan to their hyper-local menu which only increased anticipation and excitement for the newest meeting place.
Speaking with CEO and co-owner Brian Dougherty, one instantly understands…